When BridgePoint Medical's cardiac catheterization products began to change the face of cardiology, we were asked to broadcast live cases, showcasing their technology from the operating theater. Boston Scientific acquired the product and kept us on board as we secured the talent necessary to broadcast worldwide. We've since grown our work with Boston Scientific to include webcasting platforms and specific device education seminars worldwide.
Our friends at Home Federal Bank merged with another bank and wanted to create a custom platform that would incorporate the two customer bases. A large part of this was creating a new website that addressed the services of the combined institutions, but also addressed the needs of their existing, new and future customers. And... a few small details: 1. Custom Web code; 2. Meet all requirements of the FDIC for archiving, security and compliance; and 3. Easy to use.
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We were tasked with bringing a big brand presence to the static world of medical linen. We built a dynamic product catalog and married it with the sort of language and information that had long been missing from this industry.
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In the medical and dental fields, there are endless third party providers of information and systems. While the capabilities are great, you still need experienced marketing partners that understand your business and its personality to keep your brand in check. That's how we transformed the public image of CarrDorsch Family Dental and in the process, made two new friends. (That just happen to put a better smile on your face.)
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"Agitation Free."
Looking like everyone else was not one of the options. Medical linen providers across the country were notorious for having bad websites and pretty clinical writing when it came to self promotion. We turned that all around and gave Northwest Health Care Linen fun branded materials that were fresh and interesting.
While more Austan Goolsbee than Ben Stein, at the height of the economic meltdown the New York Times took notice of our work for North Coast Credit Union. The messages were loud and clear, won a few awards along the way and made a bold point.
"Less bow tie. More relationship."
An accounting firm tired of being thought of as just so mistakingly accounty, Larson Gross tapped us to create a brand new take on accounting. Their brand values were dedicated to the community, the work, and the passion they had for their clients. Oh yeah, national awards came with that one too.
"Chicks Dig Scars."
Joint replacement isn't normally all that amusing, but we thought this might make people take notice. The great work of physicians meeting a different twist on the standard medical ad.
Chris Bothel joined Baron & Company at the beginning of 2007. After working with T-Mobile Wireless and Comcast, his experience ranges from business system integration to television advertising, and he now manages our Web and Digital Media group. Baron & Company places a strong focus on digital media and is seeking clients that want to push technological limits in order to separate themselves from their competitors. Chris heads up that focus for Baron and Company’s Digital Media Group and is a veteran of many dynamic website projects with budgets ranging from the very small on up to over one hundred thousand dollars.
As General Manager and Senior Graphic Designer, Jason is responsible for overseeing the graphic design and production services of Baron & Company. He is involved in the strategic development and planning for creating the most effective visual presentation of the brand. Jason enjoys creative problem solving in a variety of media on pressing deadlines. Since joining Baron & Company in 1997, Jason has managed many successful integrated communications campaigns across a broad range of project types, including brand development, advertising, video production and website development.
As account manager, Tanya works with clients from a variety of sectors in the form of editing, writing and managing projects. She can be described as a strong writer with careful attention to detail. Her enthusiasm for her projects, partnered with her entrepreneurial attitude, allow her to effectively support our clients and help position them for success. Tanya is a graduate from Seattle Pacific University, where she received a Bachelor of Arts in Business Administration with a concentration in Marketing.
Phil is a graduate of the graphic design program at Western Washington University. He is a skilled designer who works very quickly without missing a single detail. He previously worked as a designer for WWU and at Cartwright Creative Group. Originally from Spokane, Phil has lived in Bellingham for the past 20 years.
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